Why Finding Product Market Fit is Key to the Success of Your Startup

B. Pagels-Minor
3 min readOct 20, 2022
Image of envelope with Startup written on it with laptop Photo by Eva Bronzini
Photo by Eva Bronzini

If you think your startup has found product market fit (PMF) because you have customers, revenue, and profit to show for it, think again.

Contrary to what some business owners believe, finding PMF is more than just proving that someone wants to buy your product. Achieving PMF is defined by Product Plan as a scenario in which your company’s target…

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B. Pagels-Minor

Product | Truthteller | 🏳️‍⚧️ | Investor | Ex @netflix @apple @sproutsocial | Advisor @lets_glo_now | B.O.D. @HowardBrownHC @ywcachicag @NUAlumni