How to Use the LNO Framework to Scale Your Business

B. Pagels-Minor
3 min readSep 22, 2022
hand holding sticky notes saying done, doing, and to do
Photo by Eden Constantino on Unsplash

Whether you’re a startup or have been in business for decades, there’s a good chance you’ll encounter some common growing pains as you scale. And given the current economic climate, one of those growing pains will likely include figuring out how to do more work with fewer people as layoffs and hiring freezes are put in place.

Naturally, when faced with such a daunting dilemma, it can be challenging to recognize that not all the tasks in front of you require the same effort. And thanks to the LNO Effectiveness Framework created by the renowned product leader, Shreyas Doshi, you can build more efficiencies by learning to prioritize your tasks and allocate more time and effort to the tasks that move the needle forward.

So, what does ‘LNO’ stand for, and how can you start applying it to create efficiencies in your organization today?

L — The ‘L’ stands for leverage tasks. That means these are priority tasks that will result in the most significant impact when given maximum effort. For example, the effort and time you’re likely to invest in identifying your product fit or go-to-market strategy to guide your business successfully. Furthermore, this is an area that you should continually raise the bar on, or as Shreyas says, “Do a great job. Let your inner perfectionist shine.”

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B. Pagels-Minor
B. Pagels-Minor

Written by B. Pagels-Minor

Product | Truthteller | 🏳️‍⚧️ | Investor | Ex @netflix @apple @sproutsocial | Advisor @lets_glo_now | B.O.D. @HowardBrownHC @ywcachicag @NUAlumni

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