How to Focus on What’s Truly Important

B. Pagels-Minor
4 min readAug 18, 2022
Photo by Polina Kovaleva

If most of your workday is consumed by “putting out fires,” there’s a good chance you’re not focusing your attention on what’s truly important. You know, the never-ending to-do list you find yourself trying to get to the bottom of, only to realize you’re falling even further behind. As a startup business consultant, I’ve witnessed this vicious cycle countless times. And I’m here to show you how you can use the Eisenhower Matrix to finally break the cycle and focus your attention on what truly matters.

The Eisenhower Matrix was created by Stephen Covey, the author of The 7 Habits of Highly Effective People. Mr. Covey developed the matrix from the processes that Dwight D. Eisenhower, the 34th President of the United States, had verbalized throughout his presidency to prioritize what’s important over what may be considered urgent. Not only did President Eisenhower excel at prioritizing, but he achieved some pretty important milestones during his presidency, like keeping America at peace, ending the Korean War, establishing NASA, creating the interstate highway system, and passing the Civil Rights Act of 1957, to name a few.

So, what is the Eisenhower Matrix, and how can you start applying it to your life today?

To put it simply, the Eisenhower Matrix is a framework to help you better organize your priorities and determine which…

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B. Pagels-Minor

Product | Truthteller | 🏳️‍⚧️ | Investor | Ex @netflix @apple @sproutsocial | Advisor @lets_glo_now | B.O.D. @HowardBrownHC @ywcachicag @NUAlumni